Communication Strategy
Commercial Design

P&G Thailand

p&g physical distancing

No items found.

Staying apart under physical distancing doesn't mean we can't touch consumers’ hearts.

In order to keep in touch with consumers during the physical distancing situation from COVID-19 crisis, P&G wants to send their love and care to their consumers in this tough-time situation.

Our challenge is how to make a film production without a film production!!! Yes we can. We finally managed to create the production-from-home, warmhearted Music Video within couple days. Thanks to all the collaboration from P&G x What the duck x L’OFFICIEL and all the brand's ambassadors, including, ชมพู่ อารยา,เอ๋ พรทิพย์, เจนี่ อัลภาชน์ ณ ป้อมเพชร, ญาญ่า อุรัสยา, แต้ว ณฐพร , เจมส์ จิรายุ , มาริโอ้ เมาเร่อ และ แสตมป์ อภิวัชร์ , who are willing to send us their home-production VDO 'staying & singing at home moment' footages, which deliver their love and care through the song "อยู่ต่อเลยได้ไหม", which the lyrics has been revised by the well-known artist 'Singhato Numchoke' to make it relates to the Physical Distancing situation.

This project has proved that being physically apart doesn't mean we can't stay close to the audience, instead, if we choose the right time, place, message and format wisely, we can expect even greater results than a normal day.

No items found.