Proof-Tool is one of the most effective communication tools to drive believability. However, critical part in delivering a truly effective proof-tool is on how to connect it with consumers' life.
Perception of Nivea's skin moisturising quality is undoubted. However, the amplitude of this quality always tag along with negative perception of being "sticky".
This mini yet powerful campaign - Nivea non-sticky formula blogger life-style review - had proved to be successful in changing consumers' perception by connecting them with their trusted influencers and witness product efficacy in real-life situation.