Jabs

Jabs

Production Supervision
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Refine positioning to claim leadership stand as a Touch of Facial Perfection in a new defined segment - Beauty Auxiliary Tools

Facial-care industry is competitively intense. Numbers of competing brands are providing offerings that are hardly differentiated due to high commonality in attributes drivers across all consumer segments.

Being a local provider in mass-premium facial care is definitely a tough job. Instead of aggressively compete heads-on in the red ocean, we finally found a communication solution that was a game changer.

Produced from high-quality material on Japanese knowhow, JABS is offering a whole new fresh experience with innovative materials in its own turf - facial-care beauty auxiliary tools segment. Instead of focusing on ingredients, we rather highlight innovation of materials that matter to your face, JABS brand now stands in the right place.



Other.
Packaging
Billboard
Billboard
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