Communication Strategy


Electrolux Ap

Shop floor installation with digital screen.
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It's time to enter new turf! First Electrolux Agitator Top-load Washing Machine

With rapid expansion of bigger capacity, economy washing machine in SEA, Electrolux - as a market leader in premium segment - decided to capitalise this emerging opportunity.

Electrolux had been known for long on its heritage of premium front-load washing machines that provide superior washing performance yet gentle to fabric. Thanked to T-Drive Technology, superior washing efficiency at bigger capacity could then be achieved at affordable price, allowing more user to reach.

To set a stance to play in this highly competitive economy market, T-Drive was well-supported with strong communication idea that could engage new users in this new turf, with tone and manner that makes Electrolux stayed prestige.

Shop floor installation with digital screen.
3D model and animation washing showcase.
Brochure design.
No items found.