Refine positioning to claim leadership stand as a Touch of Facial Perfection in a new defined segment - Beauty Auxiliary Tools

Facial-care industry is competitively intense. Numbers of competing brands are providing offerings that are hardly differentiated due to high commonality in attributes drivers across all consumer segments.

Being a local provider in mass-premium facial care is definitely a tough job. Instead of aggressively compete heads-on in the red ocean, we finally found a communication solution that was a game changer.

Produced from high-quality material on Japanese knowhow, JABS is offering a whole new fresh experience with innovative materials in its own turf - facial-care beauty auxiliary tools segment. Instead of focusing on ingredients, we rather highlight innovation of materials that matter to your face, JABS brand now stands in the right place.