what 's on

NeuAcademy December 2019

Wrapping up year 2019 with final classes from all centers of excellence. In strategic thinking domain, we had a rerun class of “mind chunking” technique for those who missed out the previous class, followed by Chunk Up/Down LAB where participants exercised knowledge to structure their conversational strategy for given assignments.

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NeuAcademy November 2019

There were 3 classes highlighted in 3 key principles. In self-development area, we had Soft Skill in Practice - Creative Confidence that was the 3rd class of Soft Skill in Practice module 2019. It focused on internalizing yourself to make a better choice in what you do, in both work and life.

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NeuAcademy October 2019

After a “REFLECT session break in September, October was a beginning of last semester NeuAcademy IGNITE 2019.

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NeuAcademy September 2019

This month was dedicated to REFLECT sessions where the teams summarized real direct experiences to be shared with others, to create a “Learning from The Learnings” cycle.

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NeuAcademy August 2019

Let’s exercise our learnings! NeuAcademy August 2019 put key fundamental knowledges in the previous months into more practical lessons.

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NEULETTER ISSUE 01/2019

Business marketing solution trends in 2019. Updating trends and solutions in commercial design, Creative/Content Marketing, Marketing Technology and Business. Getting prepared to take on the future with our special scoop Mass Customization to Mass Personalization. Getting inspired on our NeuChannel with exclusive interview with Priceza - Thai startup that rocks the World.

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NeuAcademy July 2019

Stay hunger. Stay foolish. NeuAcademy July 2019 continued to fuel crucial knowledge in 6 key domains. The 9 classrooms provided with case studies enabled perfect learning ground for all practitioners. The branding class featured “Fame, Feeling & Fluency” - where a recently emerging branding model is derived from behavioral science. The classic “Hero-Hub-Help” model was emphasized again with further in-depth case studies for us to see how theory meets executions. The design classes featured both fundamental designs as well as user experience (UX) - providing cross-learning environment with off-line and on-line team. On the side of soft-skill knowledge continued to progress on people/team management and idea presentation. NeuAcademy August 2019 will be very exciting. Stay tuned!

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NeuAcademy June 2019

In June 2019, our NeuAcademy continued to inject knowledge in core disciplines with an aim to turn them to necessary skills to develop best marketing solutions for our partners. The curriculum of this month was designed to pave the fundamental at strategic level to provide the ideal playground for execution works. The combination of classroom in IGNITE and workshop setup in LAB allowed us to put knowledge into practice in no-fail zone environment. We don’t have a privilege to fail when it comes to providing our service to partners. Thus, we make sure we’ve learnt enough from failures to provide our best services.

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May 2019 marked our first semester of NeuAcademy IGNITE

The classes covered 6 knowledge domains i.e. Marketing&Branding, Communication Strategy, Creative, Design, Interactive Design, and Creative Management. Thanks to all our mentors for your time and efforts.

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NeuMerlin X Magnolia : NO NONSENSE

Content management as the key to engagement marketing : When implementing engagement marketing across the funnel, invest in proper content management as the basic block for building success

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3R The Future of Communication through CRM

When discussing CRM (Customer Relationship Management), many people automatically think of direct mailings, email blasts, sending out newsletters, cross-selling initiatives, opening call centers or, especially nowadays, hosting social media platforms.

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Micro-Moments Self research before paying, seek advice before selling

These days, the power and speed of 4G networks in Thailand is being utilized more than ever, as smartphones become more accessible to a wider market. These ever-more powerful devices accompany many consumers through virtually every waking minute, and they are constantly being checked throughout the day a few minutes at a time, so what we are seeing is the emergence of the Micro-Moment phenomena.

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Always On : Open 24 Hours a Day, 7 Days a Week

As mentioned, searching for reviews and product comparisons is becoming second nature for many consumers, so it is vital to make sure that content addressing these needs is carefully targeted to properly satisfy this behavior. No matter what sales channel, it is therefore important to understand strategy in embracing the concept of

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WUI 2016's hottest technology!

The recent past has seen a burgeoning importance placed on UI (User Interface) in the digital world, but within the last year or so there has been an explosion which seems to suggest no limit as to how far UI can go. It is no longer limited to a computer screen or even a smartphone, as the new trend of WUI (Wearable User Interface) has come on very strong.

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LIVE STREAMING Realtime link between the digital and physical

It is obvious by now that channels of marketing are evolving and new avenues are being explored, especially with the meteoric rise of live streaming that is an exciting new bridge for consumers between digital communication and real world interactions to simultaneously share experiences.

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